Aston Barclay has announced two senior appointments to head up its new digital solutions business, Daren Wiseman, Digital Strategy Director and Suzanne Harris, Product and Commercial Manager. The business is based in the group’s new mega auction centre in Wakefield.
Robins & Day has re-signed its solus remarketing contract with Aston Barclay under its new group used car brand of 'By PSA Retail'.
Aston Barclay will dispose of up to 12,000 used cars on behalf of 39 sites and 79 franchises which includes the recently-added Go Vauxhall.
Aston Barclay has rolled out its Enhanced Refurbishment Service across its UK network.
The service covers smart repair, paintless dent removal, alloy wheel refurbishment and glass repair, and is being offered at each Aston Barclay site by a fully trained refurbishment manager.
As well as providing a service to buyers, allowing them to spruce up cars ready for retail, it is also available to vendors, with the aim of improving bid volumes, sale prices and conversion rates.
Aston Barclay has launched a new Digital Solutions arm to its remarketing portfolio. The lead product in this new Aston Barclay brand is Aston Barclay Cascade – a joined up proposition which ‘connects customers to cars’ through a mix of digital and physical remarketing channels.
Cascade combines Aston Barclay’s new e-Valuate, e-Hub, e-Xchange and e-Live products into an end-to-end used vehicle proposition for dealers and leasing vendors, from initial used car appraisal through to wholesale disposal and onward delivery to buyers.